This March, like so many others, I got the chance to meet the phenomenon that is Gary Vaynerchuk via his now famous Twitter flash-parties and as Kathy Sierra’s on-stage example during her keynote. His talks on personal brands and his involvement in the technology/startup sector as a marketer—and not a developer—are what initially […]

Over at brandchannel, my favorite site on branding, Barry Silverstein writes about marketing to consumers during an economic downturn.
Silverstein recalls one of the fundamental paradoxes of marketing that I remember learning about in my early advertising classes. In his article, he quotes Harvard Business School professor John Quelch:
“Instead of cutting the market research budget, […]

Branding agency Interbrand has a white papers section, known as Brand Channel, “the world’s only online exchange about branding,” as stated on the site’s About Us page.
Their latest white paper, written by Patt Cottingham, talks about the millennial generation and its ties to branding and advertising. A part of this group myself, I can […]

I’m going to start collecting bits and pieces of things I hear that are making Austin better and better. They’ll be categorized under “Austin Evolution,” which (if you’re not in an RSS reader) can be seen to the right.
Austin Business Journal reports a pro soccer league is coming to Austin in the 2009 season. […]

As everyone who isn’t following the imminent Britney meltdown knows, Apple announced a new notebook today dubbed the MacBook Air, which is positioned between their MacBook and MacBook Pro models. The notebook lacks all the conventional peripherals of a normal notebook (such as an optical drive and speakers) to make it the thinnest and […]