Take any communications class (or major in advertising like I did) and you will invariably research the importance of the Industrial Revolution in the history of the industry. Innovations like the printing press, the telephone and the personal computer have been catalysts for speeding up communication between multiple parties. The internet has […]

This March, like so many others, I got the chance to meet the phenomenon that is Gary Vaynerchuk via his now famous Twitter flash-parties and as Kathy Sierra’s on-stage example during her keynote. His talks on personal brands and his involvement in the technology/startup sector as a marketer—and not a developer—are what initially […]

Over at brandchannel, my favorite site on branding, Barry Silverstein writes about marketing to consumers during an economic downturn.
Silverstein recalls one of the fundamental paradoxes of marketing that I remember learning about in my early advertising classes. In his article, he quotes Harvard Business School professor John Quelch:
“Instead of cutting the market research budget, […]

I’ll be around all three conferences this year right in my backyard, so make sure to look for me. Check in with me on Twitter and on Dodgeball. See you at the panels and the afterparties!

This weekend, I attended the inaugural Sustainable Business Summit, which was held at the University of Texas at Austin campus. The purpose of the conference was to bring awareness and create dialogue between attendees and representatives of business who place a large importance on sustainability and ecological responsibility.
I got to interact with executives from […]