Over at brandchannel, my favorite site on branding, Barry Silverstein writes about marketing to consumers during an economic downturn.
Silverstein recalls one of the fundamental paradoxes of marketing that I remember learning about in my early advertising classes. In his article, he quotes Harvard Business School professor John Quelch:
“Instead of cutting the market research budget, […]

I just added a few new items to my portfolio, including a few branding projects and two websites. Go check ‘em out!

Tonight at dinner I was reflecting on my future with a good friend of mine. Literally three hours later, a solution presented itself to me in the form of a new job on a great company’s job site that apparently was posted today. It’s so strange how in a few moments, the universe […]

I head back to Austin in a few days and I’m really torn as to how I feel about it. I love California and I want to see more and more, but I miss family, friends and the city too.
Last night, after some Saturday training, I drove up to San Francisco to meet some […]

I just got back from my 40th hour of training. I’ve already learned so much in just five days (three days really; the first two were lots of introduction). I have another week and a half to go, I can’t wait.
So far, I really like the small part of California I’ve been in– […]